Be On Stage
The Challenge:
This sneaker brand became mainstream, losing its edge with an alternative audience.
The Solution:
I rebranded the logo using punk colors and gritty ‘90s punk font and included its classic star symbol to return the brand to its roots to attract alternative consumers. Imagery of concert-goers and musicians are used across the art, representing the desired consumer. All background art consists of a texturized pattern that resembles gravel or pavement.
