https://julesshapiro.com/blog daily 0.75 2020-01-04 https://julesshapiro.com/blog/retro-las-vegas monthly 0.5 2020-01-25 https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579975743361-F065KM3PNFP63LMQAEC9/retrovegas01.png Fashion Forward Blog - Go Retro or Go Home https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579975743361-L2LXWN0S4K8IPTS9O0KB/retrovegas02.png Fashion Forward Blog - Go Retro or Go Home https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579975749607-MGVNHUZQYIDFXNLAX7F0/retrovegas03.png Fashion Forward Blog - Go Retro or Go Home https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579975752904-EGCR4LXVWZPJMUYNDLQL/retrovegas04.png Fashion Forward Blog - Go Retro or Go Home https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579978064200-BU42UBCOVNJU5M5QW9BH/20200117_170955%280%29.jpg Fashion Forward Blog - Go Retro or Go Home https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579978062746-JRN4860WC0P19FBFNM5I/20200125_104149+%281%29.jpg Fashion Forward Blog - Go Retro or Go Home https://julesshapiro.com/blog/blog-post-title-two-za7fd monthly 0.5 2020-01-25 https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579756346581-54H2VX9VV4K6F5GH9CQH/20200118_114737.jpg Fashion Forward Blog - Atomic Style Lounge = Atomic Hair https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579756346360-NFYRBELD2Q5F4B03I37U/20200118_115632.jpg Fashion Forward Blog - Atomic Style Lounge = Atomic Hair https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579756352582-AI7NX7XSW44AG4VORHU5/20200118_123126.jpg Fashion Forward Blog - Atomic Style Lounge = Atomic Hair https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579756353466-OFCBGWBUPG5LIG1W8YVR/20200118_124705.jpg Fashion Forward Blog - Atomic Style Lounge = Atomic Hair https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579756363700-3IU51G9924W34MCOC61Y/20200118_130206.jpg Fashion Forward Blog - Atomic Style Lounge = Atomic Hair https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579756364291-9X0Y8AE2QOVBZIECI3EX/20200118_130246.jpg Fashion Forward Blog - Atomic Style Lounge = Atomic Hair https://julesshapiro.com/blog/Blog Post Title One-5756m monthly 0.5 2020-01-23 https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579755611603-EAAPT0Q0V1TB5AQ8SEH5/Screen+Shot+2020-01-22+at+8.59.51+PM.png Fashion Forward Blog - Gotta Have It Vintage https://julesshapiro.com/about daily 0.75 2025-07-08 https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1622304412620-D2E5XK23DTQD4203X75C/philly.jpg About - I’m an award-winning senior director of digital strategy, graphic designer and art director who lives in Philly and formerly Brooklyn and LA. The first concert I attended was a Beatles cover band called Beatlemania. https://julesshapiro.com/contact daily 0.75 2019-12-18 https://julesshapiro.com/case-studies daily 1.0 2020-05-26 https://julesshapiro.com/case-studies/news-still-matters monthly 0.5 2020-01-29 https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1580098887658-ZUQSH1HDMEK72A0WLFRV/panel01.png Case Studies - News Still Matters - News Still Matters The Challenge: To raise awareness that nonprofit news outlets are trusted news sources across the globe. The Solution: I arranged photos from underserved communities by nonprofit news outlets and powerful quotes to draw attention to the many nonprofit news outlets sprouting up across the United States. https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1580273209379-57USKCMS3OBRWQEDQKB5/INNlogos.png Case Studies - News Still Matters - Organizational Rebranding The Challenge: To rebrand the organization for the first time in more than four years to a more modern look and feel. The Solution: I collaborated with my agency’s designer and technology director to make the logo a more serious business blue and to spell out the full organization name in more branding instances for better recognition and consistency, moving away from the acronym “INN.” We looked at other professional consulting services, such as Deloitte, for inspiration of the sub-branding of the organization’s learning website. The style guide was also completely overhauled to include guidelines for web, print, social media and presentations and more modern fonts. Download the style guidelines. https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579577230021-6ACG7YWPAZSKJFW4K1U1/panel02.png Case Studies - News Still Matters https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579577243747-U7K93QKCY6ZXV3MH4939/panel03.png Case Studies - News Still Matters https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579577243956-FGZYFS84MG9AQ59W9KTK/panel04.png Case Studies - News Still Matters https://julesshapiro.com/case-studies/be-on-stage monthly 0.5 2020-02-28 https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579753847695-91LUQ7V2XZ2VEZW1BYW0/mobileapp_newart_cropped.png Case Studies - Be On Stage - Be On Stage The Challenge: This sneaker brand became mainstream, losing its edge with an alternative audience. The Solution: I rebranded the logo using punk colors and gritty ‘90s punk font and included its classic star symbol to return the brand to its roots to attract alternative consumers. Imagery of concert-goers and musicians are used across the art, representing the desired consumer. All background art consists of a texturized pattern that resembles gravel or pavement. https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1580361482137-OJI8KM1VDJKBXVSQUYCG/Mockups-magazine-Arteffis.png Case Studies - Be On Stage https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1580361306279-2C9JSB7CELO9FEYGPGS5/openbook.png Case Studies - Be On Stage https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1576700675370-672DPMJHEJMW7VR975A4/final_magazinead.png Case Studies - Be On Stage https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1582930616754-XZC5I59HVJ1KBRKKPRHJ/homepage_sexistols.png Case Studies - Be On Stage https://julesshapiro.com/case-studies/annual-report monthly 0.5 2020-01-29 https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1580099769916-HJF8L5S8IWYQQSSD03VM/Screen+Shot+2020-01-25+at+11.29.23+AM.png Case Studies - Transforming Lives - East Bay SPCA: Changing Lives The Challenge: How to share with donors the impact of their funds on East Bay SPCA’s programs during 2016 and earn more revenue from its 2016 annual report. The Solution: I selected impactful pet success stories after conducting a number of interviews. I also led a photo shoot focused on the interaction and love between the pets and their adopters. The articles focus on the transformation the shelter made in the lives of the pet owners. The Impact: The printed issue raised thousands of dollars. My Roles: Art Director + Design Manager + Copy Writer + Editor + Producer Read the full report or view the images below. https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579980753926-9NU1NG21LOCV69OXIMWP/Screen+Shot+2020-01-25+at+11.29.23+AM.png Case Studies - Transforming Lives https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579987385107-KA17GAE4NXJ02G148HLH/Screen+Shot+2020-01-25+at+1.20.53+PM.png Case Studies - Transforming Lives https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579987384722-M1GEFUBZN6SF28U0CT5R/Screen+Shot+2020-01-25+at+1.21.24+PM.png Case Studies - Transforming Lives https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579987489768-VUBHQZMXCK8MA8PYRVOY/Screen+Shot+2020-01-25+at+1.24.07+PM.png Case Studies - Transforming Lives https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579987489864-2RHMJKRXNJD549649KAP/Screen+Shot+2020-01-25+at+1.24.19+PM.png Case Studies - Transforming Lives https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579981312875-HG4PUMRNSGQ3VU86KRHP/Screen+Shot+2020-01-25+at+11.40.20+AM.png Case Studies - Transforming Lives https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579987570228-U630QC82MXACOM5SPR2Y/Screen+Shot+2020-01-25+at+1.25.51+PM.png Case Studies - Transforming Lives https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579981312700-OPY7R3M6UZ45YEPT9L6O/Screen+Shot+2020-01-25+at+11.40.38+AM.png Case Studies - Transforming Lives https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579981313299-VOEGVR2M2LXSVECDHBHT/Screen+Shot+2020-01-25+at+11.40.47+AM.png Case Studies - Transforming Lives https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579981313861-0RM2RKC91WJJKATI2QR3/Screen+Shot+2020-01-25+at+11.40.58+AM.png Case Studies - Transforming Lives https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579987643197-S81LIPU6ACR1MIM5WMXX/Screen+Shot+2020-01-25+at+1.26.49+PM.png Case Studies - Transforming Lives https://julesshapiro.com/case-studies/modern-love-bowie monthly 0.5 2020-05-25 https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1580186435290-FJ8Y9COB889E3BZ651AY/weddingposter_smaller.jpg Case Studies - Modern Love - My David Bowie Wedding The challenge: To create a fun David Bowie themed wedding in Las Vegas to celebrate the big day. The solution: I orchestrated a fun photo shoot at a David Bowie mural inside a brewery in Little Tokyo, Los Angeles. Images of Ziggy Stardust and David Bowie will be used throughout event materials and onsite signage. More soon! My Roles: Art Director + The Bride https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1580592737595-MTHITL4ON7ZSQE086U3G/savethedateredo.png Case Studies - Modern Love https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579219888128-DB8HIC2RP4DGGYNN7BWE/4B2A3921.jpg Case Studies - Modern Love https://julesshapiro.com/case-studies/hollywood-for-good monthly 0.5 2022-01-16 https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1590426720358-L1RNI2KSHL8G4FY7DY63/Screen+Shot+2020-05-21+at+5.16.17+PM.png Case Studies - Hollywood for Good - Hollywood for Good The Challenge: To design a memorial page for a friend of Hollywood actress Shannen Doherty, Deborah Waknin Harwin, who passed away from breast cancer, in Stand Up To Cancer’s Luminate Online digital donation platform to raise money. The Solution: I cropped out a photo of the friends together in branded t-shirts on a neutral background and hacked over existing CSS styles to design the page for desktop and mobile. The Impact: The page raised thousands of dollars in donations from Shannen’s inner circle to help fund cancer research. My Roles: Web Designer + Hacker View the live page or click below. https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1590427840448-B8Z2NF6I4H5F6ISINTL1/Shannen+and+Deborah+4.JPG Case Studies - Hollywood for Good https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1590426774788-NK0ZA0EE0K89YJ039K6N/deborahwakninharwin.png Case Studies - Hollywood for Good Deborah Waknin Harwin donation page https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1590426774436-LOXHQRSM8LH9EBRDFJVA/Screen+Shot+2020-05-21+at+5.16.17+PM.png Case Studies - Hollywood for Good Deborah Waknin Harwin donation page https://julesshapiro.com/case-studies/hollywood-diva-clothing monthly 0.5 2022-01-16 https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/40603d72-0ce3-4377-b87c-08945d217df8/Jules_S_assign5B.png Case Studies - Hollywood Diva Clothing - Hollywood Diva Clothing The Challenge: To design web layouts and logos for a fictional used clothing store in Hollywood combining my influences for old glamour and today’s retro fashion brands. The Solution: I designed various logos for the store picking a timeless color palette and my favorite Hollywood icons to represent the clothing curation to appeal to ideal customers. My Roles: Web Designer https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/48b9bb3b-4585-456d-83b1-94388b675fa3/Jules_S_assign5BAudrey.png Case Studies - Hollywood Diva Clothing https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/e13527b0-0fe7-4f71-bce2-44a51af7604d/Jules_S_assign5BBridget.png Case Studies - Hollywood Diva Clothing https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/c2040a4b-a9fb-4eab-9e3a-5697e734424c/Jules_S_assign5BSophia.png Case Studies - Hollywood Diva Clothing https://julesshapiro.com/case-studies/come-rain-or-shine monthly 0.5 2020-01-28 https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579844158998-0VQJEE5FFMWSFWW9F3JR/ipadportfoliofinal.png Case Studies - Come Rain or Shine - Come Rain or Shine The Challenge: This fashion brand wants its trench coats to be associated with all weather, not just the rain. The Solution: I pivoted away from anything London related. The photo of the camel is a metaphor for being resilient, like a trench coat, and can withstand all weather. https://images.squarespace-cdn.com/content/v1/5dfa7c6569ebf53a8d927092/1579752056109-XTM6X4BRMBBA60WKUEP6/billboardportfoliofinal.png Case Studies - Come Rain or Shine